Febuary 1998
Poetic
Ammo is made up of four very talented young men who thoroughly believe and
live for hip-hop music. After a long self-discovering musical journey, the
four members, Yogi B, Land Slyde, C. Loco and Point Blanc, have at last
completed a musical work of art that will most probably shatter all
musical boundaries set by other hip-hop exponents. The album, aptly-titled
"It's A Nice Day To Be Alive", is a brilliant mixture of Eastern and
Western themes. The album showcases powerful messages that apply to
Malaysian and Asian youths which are powerfully delivered in Poetic Ammo's
immaculate rapping layered on intricate hip-hop rhythms. The hip-hop
rhythms in this debut album is something of a musical event itself. The
rhythms contain the basic hip-hop rhythms that are fused with Asian
percussion rhythms that result in an exciting new sound. Poetic Ammo calls
their music Asian Hip-Hop which is a perfect definition of their musical
style.
The album producer, Yogi B, is extremely satisfied with the results of
their long hard work. "We spent many hours in the Positive Tone studios,
trying everything we can and every tool we can get our hands on to get a
unique sound that can match international artists, yet be instantly
identifiable as being Malaysian," he said earnestly. "I think, in many
ways, we have come close to achieving that", he added humbly. It was quite
a feat to achieve, a delicate balance of seemingly-opposing musical
styles. But achieved it they have even though this achievement is not as
important as the very fact that it was done in Poetic Ammo's very own way.
The album can really only be identifiable as a Poetic Ammo album, with the
only thread linking it to other hip-hop albums it the use of rap and basic
hip-hop beats. For a debut group to have their very own sound at the onset
of their musical careers is very commending indeed.
The tracks in the debut album are all written by members of Poetic Ammo
themselves with the exception of the re-make of "Pun Kan Pat Leong", a
Samuel Hui classic. The lyrics are pure and direct, the melodies stark and
memorable.
In fact, the album has received very good response from the media and
general public. Poetic Ammo as even awarded HITZ FM's Asian Artist Of The
Month got February 1998, even though the album as only released on
February 23. One major talking point of the album is that even though it
is predominantly in English, the album also features tracks in Bahasa
Malaysia, Tamil and Cantonese, strengthening its position as a true
Malaysian album. It is a laudable effort by these truly Malaysian youths
to be rapping in all the major languages of Malaysia (A stand-out track is
"Valavvan", which delivers Tamil lyrics as never done before).
The album also features many from the Positive Tone family: Sam, Taj
and Pot of Innuendo appears on a couple of tracks, Ahmad Izham Omar,
Positive Tone's MD, can be found on keyboards on several tracks (even
singing on one!), Paul Moss' musical presence can be felt throughout the
album Uncle "Cahaya Pena", A&R Manager, plays a Malaysian radio DJ on
one track, Laila, PR Manager, plays a drama host on a wonderfully-produced
musical interlude and Kenny Tay, PT director, plays guitar on the
Cantonese track. Also appearing: Flipside, The Monk, Sri Ram, Patrick
Teoh, Paul Ponnudurai..........the list is endless!
The album was mastered at Bernie Grundman Mastering in Hollywood,
chosen for their excellent touch on many great hip-hop albums, including
the products of Death Row Records: Snoop Doggy Dog, Dr. Dre, etc.