The duo who make up Too Phat, Malique, 22 and Joe Flizzow, 20. These two fun-loving guys have created a whole new
standard in the production of Malaysian music specifically hip-hop music. One listen to "Whutthadilly?" and all its little suprises, you'd know that this production exudes class all the way. The album mixes hip-hop and smooth R&B so brilliantly that it would appeal to both rap music and pop music lovers alike. Highlights of this clever mix of styles are " Jezzebelle" featuring Innuendo and "My,My,My", the re-make of the Johnny Gill classic and featuring Haze and Sam of Innuendo.
Malique and Joe met through the Internet in early 1998. They found out they had similar interest in making hip-hop music and soon began challenging each other's ability to rap and rhyme on the Net itself. eventually the two got together and produced a demo which landed them performing gigs in underground hip-hop scene. One year and hundreds of performances later, they ammased an incredible following. Such is the demand for Too Phat that an unmastered studio mix of the track "Li'l Fingaz" , became the HITZ FM's Most Wanted Hit at the end of November 1999. That was followed by the first official single " Too Phat Baby" which was released at the end of December 1999. "Too Phat Baby" made such an impact on radio that it was HITZ FM's Showdown Champion throughout the Millenium weekend and then some.
Too Phat is more lyrical than typical. "We are more into the lyrics than the hard side of hip-hop," says Malique. This is proven in many of the album tracks. The lyrics are clever, witty and laced with sarcasm. Not very typical indeed for a hip-hop act. The highlights of these lyrical mastery can be found in "I Like You Know" and Bla, Bla" amongst many others.
The story
of how Too Phat got signed to Positive Tone is a classic record industry
tale. One of Too Phat's producers, Illegal, just happened to be play
one of the tracks to Ahmad Izham, Managing Director of Positive Tone,
who was working with Playtime Studios. And
as the story went, Izham immediately jumped up and down excitedly saying
"I've never heard hip-hop like this: and demanded to see Too Phat
right away. A meeting was quickly set up between the Too Phat and Izham
and Paul Moss, Positive Tone's A&R Director and a deal was quickly
concluded. Too Phat officially became a Positive Tone recording artist
in the last few months of 1999.
The resulting album showcases
15 tracks that are very remarkable and would definitely lift Too Phat
above the rest of the hip-hop pack. Also included in the album are cleverly
used samples of the "Alfred Hitchcock Presents" TV theme song
and Sharifah Aini and Broery Marantika's "Seiring Sejalan".
Produced by a dream team of the nation's best R&B and hip-hop producers
including Illegal and G-Soul, "Whutthadilly?" is a definite
must listen."Each song has astory about it," says Malique.
"It is a very lyrical album. We're quite happy with the results."
The album was recorded at Playtime Studios and Haze World Studios and
mastered at Mastering One. Too Phat released "Whutthadilly?"
to massive response on the 30th of December 1999.